PM Solutions Short-Listed for Thought Leadership Marketing Award

September 1, 2016 | by Carrie Capili

We just got word that PM Solutions/PM College has been named a finalist in the IT Services Marketing Association's 2016 awards program, and we are thrilled!

While previous winners have been giants like Cisco and PwC, ITSMA recently created a category for small businesses like ours. Instead of submitting an application based on one particular initiative, our editor-in-chief Jeannette Cabanis-Brewin wrote a company history titled The House that Research Built, focusing on the core of all our services: our thought leadership program.

Here's a quote from our application:

Not a quantitative data point, but a compelling indication that our research not only wins us recognition and business, is the fact that we have seen a number of trends that we predicted or described early on, become standard in organizations and/or be adopted in the thought leadership of other, much larger consultancies. For example:

• We predicted the rise of a “Strategic Project Office” in 2001; in 2013, Forrester Research published a paper describing the Strategic PMO.
• We popularized the title/role description “Chief Project Officer” in the same year; by 2007, one of the companies vying for Project of the Year at the PMI Congress was represented by  a CPO.
• We proposed a role description for a Portfolio Manager —a role that did not exist at that time—within the PMO in our 2005 book, Optimizing Human Capital. Today this role is common in PMOs.
• In the same book, we recommended that project management roles, from admin to the VP level, be centralized within an Enterprise PMO and report to the head of the PMO. At that time, almost all companies operated on the matrix model, with the PMO having usually just a few staff members. Today, our State of the PMO research study tells us, this centralized organizational structure is common.
• In our 2008 book, Seven Steps to Strategy Execution, we foresaw the evolution of the Project Management Office into a Strategy Execution Office ... and in 2013, Gartner made the recommendation that this was what PMOs should strive for.

As the head of marketing, I am not shy about tooting our own horn, so I'm just going to say I'm proud to be part of a company that focused on thought leadership before the term "thought leadership" was even a thing. Stay tuned to find out if we make the final cut, when ITSMA convenes its annual conference in Boston in November.

About the Author

Carrie Capili

Carrie Capili leads the marketing, communications, and public relations initiatives for PM Solutions and PM College. Notable accomplishments include managing the development of innovative thought leadership pieces such as primary research reports, books, white papers, and case studies that help educate the market on project management trends and best practices and articulate the value proposition of the company’s services in substantive ways.

You can reach Carrie at ccapili@pmsolutions.com.

View Posts by Carrie Capili

Carrie Capili

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