Showing 1 posts tagged with: "rita mcgrath"

Nov 8, 2017

Strategy + Innovation Yields "Transient Advantage"

Posted by Johanna Mickel | 0 Comments

According to keynote speaker Rita McGrath, competitive advantage is an elusive, ever-moving target, what she termed in her speech "Transient Advantage."For organizational success, we need both strategy and innovation. In the past, the “Holy Grail” of strategy has been to create a sustainable competitive advantage. Often when companies reach the top, they… Read More »

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