Blue-Horizon, Lights-On, and Bread-and-Butter: Balancing the Bad Times Portfolio

August 12, 2009 | by Jeannette Cabanis-Brewin

I'm still digesting that Accenture research on what companies that emerged strongly from the 1990-91 downturn did differently during the bad times. As I said in my previous post, this is one of those business news articles that is all about portfolio management, without ever mentioning it.

I suspect that is because a lot of companies - and many management researchers - don't know there is a name, a history, a set of standards and best practices - for what they are trying to do.

A key finding, for me, was that the most successful companies had a keen insight into their business. Now, this might sound elementary, but 15 years in business journalism have taught me that business is not as rational as you might think. Companies frequently have no idea what is going on within and across departments; duplication of effort is therefore the norm rather than a fluke; and lacking any systematic measurement system, they also have trouble knowing what is working and what isn't.

That's why implementing project portfolio management (PPM) usually results in some AHA! experiences. "You mean ... we were doing THAT? ... three times?" and the resulting cost savings.

So, PPM is one of those project management tricks that both saves money ... and allows companies to invest in some "blue horizon" projects that will carry them forward. A tuck here, and let out a seam there, and you can take the "stitch in time" that lays the ground for growth.

But, there's another aspect of PPM that's also in line with the research linked to in my earlier post. With apologies for the resolution on this graphic, check out the Portfolio Scorecard model we proposed in our book, Seven Steps to Strategy Execution: [caption id="attachment_235" align="aligncenter" width="378" caption="Balancing with realism means taking resources into consideration"][/caption]

Now, usually, you'd see the profitable projects ("bread and butter" projects is one nickname for these) and the necessary ones in two blocks of that square. But, in fact, they fall into the same category. You are going to do these things ... no matter what. Either they are required, or they make money (rarely both) and so they are IN.

What's missing from the balance equation in many models is the upper left quadrant: Do we have the capacity to do this? The people, the skills, the cash ... the software, the space, the ideas: the resources that, without which any list of projects is just a wish list.

About the Author

Jeannette Cabanis-Brewin

Jeannette Cabanis-Brewin is editor-in-chief for PM Solutions Research, and the author, co-author and editor of over twenty books on project management, including the 2007 PMI Literature Award winner, The AMA Handbook of Project Management, Second Edition.

View Posts by Jeannette Cabanis-Brewin

Jeannette Cabanis-Brewin

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